IMPACTS OF CORPORATE SOCIAL RESPONSIBILITY (ECONOMIC, SOCIAL & ENVIRONMENTAL) ON CUSTOMERS LOYALTY IN ISLAMIC BANKS

This study aimed at exploring the corporate social responsibility (CSR) through different dimensions like economic, social and environmental in connection with customers' loyalty in the context of Islamic Banks. The CSR and customers' loyalty are considered as the dynamic gears towards the constructive image and success of the organizations. Thus, this research aims to contribute the existing literature by examining the impact of CSR on consumer loyalty in context of banking sector (Islamic Banks) in Khyber Pakhtunkhwa, Pakistan. To explore these real world issues, primary data was collected from the workforces hailing from Islamic Banks and their customers through dyad questionnaire. The first hand data (primary) was analyzed by using diverse statistical tools to reach the conclusion by pursuing research hypotheses, emerged from theoretical framework. Thus, results from study can help Islamic banks of Pakistan in better indulgence to CSR advantages in process of strategic planning and development. (C) 2019 INT TRANS J ENG MANAG SCI TECH.