LINKING ACCOUNTING INFORMATION WITH BUSINESS PLANNING IN BULGARIAN SMEs

Observations of accountability and planning show that the best practices of leading foreign companies are poorly known and hardly used in Bulgarian small and medium-sized enterprises (SMEs). This fact is explained by the limited capacity and resources of the SMEs to conduct independent accountability in combination with an increased outsourcing of services to external specialized organizations (accounting and consulting firms). From an operational perspective this appears to be a relatively easy decision, but such a decision almost always ignores the relationship between the choice of an organizational construct of accounting and its impact on planning the cost allocation of value, the distribution of value in consistence with the life cycle of the product or service offered by a SME, the formulation of target values set by individual indicators as well as the analysis of operating costs. Under the conditions of competitive struggle questions related to the management and research of SMEs arouse interest from theoretical and practical perspective. Therefore, the objective of this paper will be to outline the idiosyncrasy of the accountability as an information base for planning activities in SMEs. The realization of this objective requires observations of SMEs from different sectors. The surveyed companies should have passed the initial stage of survival. The analysis will try to lay stress on the fact, that SMEs need -apart from carrying out routine accounting services ideas to solve more fundamental business tasks that are connected with financial and investment problem solving, organization of analytical reporting, cost management and price formulation.