Towards a Conceptualization of Data Analytics Capabilities

Data analytics is an emerging domain in information systems literature and an increasing number of companies try to use data analytics to make sense out of their environment. Accordingly, the ability of companies to leverage digital data to explore new business opportunities becomes important to develop competitive advantage in digitalized world. Consequently, extant literature investigates different dimensions of data analytics, such as technical and organizational dimensions. In spite of all the insights provided and the practical relevance of the topic, extant literature does not provide a coherent view on data analytics and is relatively silent when it comes to measuring the effects. In this paper we conceptualize data analytics capabilities based on IT capabilities literature and provide a measurement instrument allowing to test effects of data analytics capabilities.