Business model innovation in social enterprises: An activity system perspective

Social enterprises aim to create both social and financial value, requiring the creation of business models that allow both objectives to be pursued simultaneously. However, the tensions between these objectives can make this a challenging task in terms of issues such as mission drift and commercial failure. Our multiple case study of seven social enterprises operating in Finland examines business model innovation in social enterprises from an activity system perspective to identify different patterns of activity through which social and financial goals are developed, discarded, and reconfigured. We find that the process involves variety of hybrid logics, with both sequential and parallel combinations of social and financial value, as well as gradual and discontinuous progressions. The findings also provide evidence of how social and financial goals guide the strategic framing of the business model in social enterprises by setting mutually constraining boundary conditions, restricting or guiding opportunities for business model innovation.