Research of the Industrial Competitiveness Model for Fashion Creative Industry

There is a major concern of how to sustain competitiveness in a more open and free business environment and in a globally networked and new economy. In this paper, the influence factor of competitiveness of fashion industry in the new economy is investigated. A survey of fashion creative firms was implemented, the aim of which was to gain owner views about participation in training the industrial competitiveness model. By combining factor analysis, cluster analysis and multivariate analysis of variances, three-common-factor model and a three-cluster solution have been successfully developed, which are important in access to analysis influencing factor of core competitiveness. This issue is explored by model simulation of the sustainable competitiveness of the China fashion industry in terms of strategic investment in developing core competencies.