Towards an understanding of the relationship between mood, emotions, service quality and customer loyalty intentions

被引：27
|
作者：
White, Christopher J. [1 ]
机构：
[1] Charles Darwin Univ, Casuarina, NT 0909, Australia
来源：
SERVICE INDUSTRIES JOURNAL | 2006年 / 26卷 / 08期
关键词：
D O I：
10.1080/02642060601011624
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The purpose of this study was to explore the relationship between mood states, emotions, perceptions of service quality and consumer loyalty in an extended service context. A quantitative research design, using multivariate statistical techniques, facilitated the data analysis. The sample consisted of 220 students from a private university in Switzerland. The results indicated that all of the variables were significantly correlated and mood state was demonstrated to influence the way judgements were formed. The contribution of mood to explaining the variance in loyalty was however minimal.
引用
收藏
页码：837 / 847
页数：11
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