Biogen unchained

被引：0
|
作者：
Bovet, D [1 ]
Martha, J
机构：
[1] Mercer Management Consulting, Lexington, MA USA
[2] Mercer, Cleveland, OH USA
来源：
HARVARD BUSINESS REVIEW | 2000年 / 78卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
When Biogen received approval for a breakthrough drug for treating multiple sclerosis, it had to quickly get the product to market. So it circumvented the traditional supply chain and joined with partners to become a virtual manufacturer.When the biotech pioneer had to get a blockbuster drug to market fast, it didn't lock itself into a rigid supply chain. It joined with partners to become a virtual manufacturer.
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页码：28 / +
页数：2
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