Competitive Intelligence in Slovak Banking Sector

被引:0
|
作者
Gernat, Peter [1 ]
机构
[1] Univ Econ Bratislava, Fac Natl Econ, Dolnozemska Cesta 1, Bratislava 85235, Slovakia
关键词
competitive intelligence; survey; bank marketing;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Main goal of the paper is to prove that competitive intelligence services are beneficial for its clients in Slovak banking sector and that there still are opportunities to develop methods that can significantly improve quality of its products and business performance of commercial bank. First chapter consists of introduction and literature review. We chose mainly foreign authors, that are considered as mainstream in the field of competitive intelligence and connected their opinions with two Slovak authors who published some papers related to our topic. Second chapter of this paper is about methods and data by which we aim to prove goals of this paper. Data for the paper were provided by competitive intelligence company from Slovakia. Conclusion assesses results and interpretation of our paper.
引用
收藏
页码:135 / 140
页数:6
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