This paper reviews the most widely used models for explaining how plasticizers render PVC flexible. These models include the gel, lubricity, and free volume theories; kinetic theories; and mathematical models which predict on the basis of plasticizer structure how much a plasticizer will lower the polymer glass transition in a flexible PVC compound. Since plasticization results from interactions between plasticizer and polymer, methods which have been used to study either the strength or the permanence (or both) of those interactions are also briefly discussed. Tools which have often been used to study plasticizer-PVC interactions include infrared and nuclear magnetic resonance spectroscopy, compression and humid-aging tests, dynamic mechanical analysis, torque rheometer tests, plasticizer-resin clear point temperature measurements, plastisol gelation/fusion by hot stage measurements, and others. J. VINYL ADDIT. TECHNOL., 15:219-223, 2009. (C) 2009 Society of Plastics Engineers