Measurement and metrics in omnichannel retailing

被引：1
|
作者：
Ingene, Charles A. [1 ]
Pelton, Lou E. [2 ]
机构：
[1] Univ Oklahoma, Mkt & Supply Chain Management, Tulsa, OK 74104 USA
[2] Univ North Texas, Mkt Logist & Operat Management, Denton, TX 76203 USA
来源：
JOURNAL OF MARKETING CHANNELS | 2020年 / 26卷 / 02期
关键词：
D O I：
10.1080/1046669X.2020.1737484
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：87 / 88
页数：2
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