STRATEGIC PLANNING IN ENTERPRISES OF DIFFERENT SIZE - AN EMPIRICAL STUDY

被引:0
|
作者
Navratilova, Daniela [1 ]
Pawliczek, Adam [1 ]
机构
[1] Moravian Univ Coll Olomouc, Olomouc, Czech Republic
关键词
strategic plan; strategy; management; enterprise; SME;
D O I
暂无
中图分类号
F8 [财政、金融];
学科分类号
0202 ;
摘要
The presented paper discusses the issues of practice and attitude of different size enterprises to strategic planning. There are presented characteristics of capabilities, limitations and differences in the approach to creation and complexity of primary strategic document in relation to enterprise's number of employees and its turnover. Contribution includes results of an original research survey describing thoroughness of specific sized groups of Czech and Slovak enterprises concerning their strategic plan. The study also brings an introduction with theoretical analysis, discussion, and brief conclusions concerning discovered findings.
引用
收藏
页码:76 / 82
页数:7
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