Advertising for Luxury and Fashion Goods: An Emerging Area

被引：14
|
作者：
Taylor, Charles R. [1 ]
机构：
[1] Villanova Univ, Villanova, PA 19085 USA
来源：
INTERNATIONAL JOURNAL OF ADVERTISING | 2016年 / 35卷 / 03期
关键词：
CONSUMERS; SEGMENTATION; SPONSORSHIP; INDUSTRY; BRANDS;
D O I：
10.1080/02650487.2016.1163868
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：389 / 390
页数：2
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