Word-based grouping affects the prime-task effect on semantic priming

Semantic priming between words is reduced or eliminated if a low-level task such as letter search is performed on the prime word (the prime task effect), a finding used to question the automaticity of semantic processing of words. This idea is critically examined in 3 experiments with a new design that allows the search target to occur both inside and outside the prime word. The new design produces the prime task effect (Experiment 1) but shows semantic negative priming when the target letter occurs outside the prime word (Experiments 2 and 3). It is proposed that semantic activation and priming are dissociable and that inhibition and word-based grouping are responsible for reduction of semantic priming in the prime task effect.