Factors affecting consumers' willingness to pay for animal welfare eggs in Taiwan

In this research, a dichotomous choice contingent valuation survey was conducted to investigate consumers' willingness to pay for animal welfare eggs in Taiwan. A double-bounded interval-data model is used to estimate willingness to pay for animal welfare eggs. The estimation results showed that the average willingness to pay is 14.4259 NTD per egg. The results of this research also showed that demographic variables such as age, income, education degree, occupation, and religion had an impact on willingness to pay for animal welfare eggs. The respondents associate with traditional religions such as Buddhism and Taoism were willing to pay more than those who were unassociated. The empirical results also revealed that respondents were willing to pay for animal welfare products partly because of their food safety concerns.