A study on the Internet-based marketing information system

被引：0
|
作者：
Zhang Jing [1 ]
Xu Boyuan [1 ]
机构：
[1] Huazhong Univ Sci & Technol, Wuhan 430074, Peoples R China
来源：
Proceedings of the 3rd International Conference on Innovation & Management, Vols 1 and 2 | 2006年
关键词：
marketing information system; Internet; information technology;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Advanced Internet technologies show a great potential for information acquisition, dissemination and exploitation, all of which are the essential processes of it marketing information system (MKIS). This paper proposes a framework of an Internet-based marketing information system (IMKIS), in which the Internet enhances both the efficiency and effectiveness of online MKIS and ultimately helps improve business performance greatly. Several managerial implications a-e also presented for marketing practitioners.
引用
收藏
页码：1123 / 1127
页数：5
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