On Publicity Channels of Red Star over China and Their Impact

The publication of Edgar Snow's Red Star over China by V. Gollancz in 1937 in London exerted significant influence on people all over the world. Its great impact has substantial connection with the three major channels of publicity-the appearance of the book's main content on major English newspapers and magazines in western countries before the publication of the book, the repeated publications of the book in western countries since 1937, and the favorable comments made by various book reviewers on major English newspapers and magazines since its first publication. The combination of these three factors has made Red Star over China a classic for those who want to know Chinese Communists and the Reds.