The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia: A WebQual Model Approach

被引：40
|
作者：
Hasanov, Jasur [1 ]
Khalid, Haliyana [1 ]
机构：
[1] Putra Business Sch, Upm Serdang 43400, Malaysia
来源：
THIRD INFORMATION SYSTEMS INTERNATIONAL CONFERENCE 2015 | 2015年 / 72卷
关键词：
Website quality; Customer's purchase intention; Customer satisfaction; Organic food;
D O I：
10.1016/j.procs.2015.12.153
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This paper presents valuable insight into consumers' online purchase intentions regarding organic foods. Specifically, it examines the influence of website quality on consumers' intention to purchase organic food online based on the Malaysian perspective. The study employed quantitative method; where 304 respondents participated in a survey. The results indicate that website quality has indirect impact on online purchase intentions of health foods in Malaysia through the full mediation of customer satisfaction. On the other hand, demographic factors had no significant effect on online purchase intention. (C) 2015 The Authors. Published by Elsevier B.V.
引用
收藏
页码：382 / 389
页数：8
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