Hotel restaurant brand attributes, dining experience, satisfaction and behavioral intention: Developing a study framework

被引：0
|
作者：
Ismail, T. A. T. [1 ]
Zahari, M. S. M. [1 ]
Shariff, F. M. [1 ]
Suhaimi, M. Z. [1 ]
机构：
[1] Univ Teknol MARA, Fac Hotel & Tourism Management, Puncak Alam Campus, Kuala Selangor, Selangor, Malaysia
来源：
HERITAGE, CULTURE AND SOCIETY: RESEARCH AGENDA AND BEST PRACTICES IN THE HOSPITALITY AND TOURISM INDUSTRY | 2016年
关键词：
hotel restaurant; brand attributes; dining experience; satisfaction; behavioral intention; CUSTOMER SATISFACTION; QUALITY; DIMENSIONS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Brand in hotel restaurant operation could not only be seen from their general reputable name but as its dealing with many facets thus the influence of hotel restaurant brand attributes on customers dining experience, satisfaction and their post behaviour intention should holistically be investigated. This paper is reviewing the hotel restaurant brand attributes, customer dining experience, satisfactions and behavioral intention and proposed the conceptual framework.
引用
收藏
页码：185 / 190
页数：6
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