This article discusses implications of achievement goal theory on the achievement motivation of African American students in predominantly White school settings. Studies suggest that schools which emphasize task goals-the engagement in academic tasks for the purpose of learning and improving-are more conducive to Black students academic success and well-being than are those that emphasize ego goals-engagement for the purpose of excelling and besting others. Seven dimensions of school culture provide a framework for promoting emphasis on task goals in ethnically heterogeneous schools: academic tasks, distribution of authority, recognition, grouping, evaluation practices, use of time, and social norms.