Uncovering underlying processes of semantic priming by correlating item-level effects

The current study examines the underlying processes of semantic priming using the largest priming database available (i.e., Semantic Priming Project, Hutchison et al. Behavior Research Methods, 45(4), 1099-1114, 2013). Specifically, it compares priming effects in two tasks: lexical decision and pronunciation. Task similarities were assessed at two different stimulus onset asynchronies (SOAs) (i.e., 200 and 1,200 ms) and for both primary and other associates. To evaluate how consistent priming is across these two tasks, item-level priming effects obtained in each task were correlated for each condition separately. The results revealed significant correlations at the short SOA for both primary and other associates. The correlations at the long SOA were significantly smaller and only reached significance when z-transformed response times were used. Furthermore, this pattern remained essentially the same when only asymmetric forward associates (e.g., panda-bear) were considered, suggesting that the cross-task stability at the short SOA was not merely caused by retrospective processes such as semantic matching. Instead, these findings provide evidence for a rapidly operating, item-based, relational characteristic such as spreading activation.