SHARING ECONOMY AND ENTREPRENEURSHIP: A CASE STUDY FROM ROMANIA

The present paper attempt to bring a contribution to a very significant topic of today world. Sharing economy has grown in the last period and extended its reach to all business sectors. The research will be done in the context of entrepreneurship and the new wave of tech start-ups. The main objective of the research is to define the sharing economy and see how it's applied by entrepreneurs. To this end, we have chosen to perform a literature review, where various business models associated with sharing economy will be analyzed. The practical part of the research is made by a case study featuring a start-up active in the toys industry in Romania. The results of the study show that sharing economy is strongly linked with entrepreneurship. We expect that more initiatives will be launched in the future to capture the opportunities offered by sharing economy in various industries.