On marketing innovation of SMEs in conjunction with customer satisfaction

被引：0

作者：

Zuo Li ^{[1
]}

机构：

[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing 100044, Peoples R China

来源：

Proceedings of the Eighth West Lake International Conference on SMB | 2006年

关键词：

medium and small enterprise; marketing innovation; customer satisfaction;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper discusses the necessity and feasibility of marketing innovation in Chinese medium and small enterprises by analyzing the environments and their own features, and further discusses the means and tactics of marketing innovation based on customer satisfaction in the medium and small enterprises of our country.

引用

页码：1201 / 1205

页数：5

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