DEVELOPING A SCALE FOR MEASURING STUDENTS' ATTITUDE TOWARDS E-LEARNING

Modern leaching techniques which imply using technology are being used more often, but more than that, there is a constant will for creating learning programs which are suitable for the consumer - who is, in our case, the student. The objective of this study is to develop a scale in order to measure students' attitude towards e-learning. E-learning adoption rate can be predicted using the Technology Acceptance Model and the Theory of Reasoned Action based on measuring attitude. Analyzing students' attitude towards e-learning represents the first step in predicting a certain behaviour regarding the adoption of this new educational system. Being able to predict their behaviour is a major step in assessing the success of transforming the traditional classroom in a virtual one. The value of this research stands in the development and validation of a measurement scale which could be used in other researches regarding e-learning, the adoption process, the factors influencing consumers' behaviour.