The adoption behaviour for mobile video call services

被引：27
|
作者：
Lin, Judy Chuan-Chuan [1 ]
Liu, Elaine Shang-Yi [1 ]
机构：
[1] Soochow Univ, Dept Comp Sci & Informat Management, Taipei, Taiwan
来源：
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS | 2009年 / 7卷 / 06期
关键词：
mobile communication; mobile video call service; modified TAM; media richness; CRITICAL MASS; USER ACCEPTANCE; NETWORK EXTERNALITIES; PERCEIVED USEFULNESS; MESSAGING SERVICES; BUSINESS ADOPTION; MEDIA RICHNESS; MULTIMEDIA; TECHNOLOGY; ONLINE;
D O I：
10.1504/IJMC.2009.025536
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The rapid growth of 3G mobile service users has greatly enlarged the potential of the video call service market. However, prior literature provides little insight into mobile video call adoption factors. Based on a modified Technology Acceptance Model (TAM) and media richness theory, this study proposed as well as tested a model to explain mobile video call adoption. The results show that a user's perceived critical mass is the most influential factor in shaping a mobile user's intention to adopt video call services, followed by perceived usefulness, perceived price and perceived enjoyment. Experienced and inexperienced users also exhibit significant differences in adoption behaviour.
引用
收藏
页码：646 / 666
页数：21
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