The Effect of Payment System Environment on Purchase Intention: An Empirical Study on Fliggy

Nowadays the e-commerce paradigm has prevailed all over the world, definitely changing the way of running businesses and shaping the new business environment. The web-based business solutions have produced a novel type of a consumer, the online consumer, and a specific way of doing business at Internet, based upon the human-computer-web interaction. The behavior of the online consumer has proven to be a key not only to a successfulness of a given online commerce site, but also to obtain a significant knowledge about customer's habits, needs, expectations, etc. Nonetheless, the online consumer behavior can also be used as a basis for obtaining the basic web performance metrics, necessary for assuring a relevant level of online payment system environment through online transaction process. This research aims to highlight some of the most important aspects of modeling consumer online behavior regarding web performance. It proposes a novel approach to modeling online purchase intention, based on usage of online payment system environment.