When Words Collide Online: How Writing Style and Video Intensity Affect Cognitive Processing of Online News

被引：12
|
作者：
Wise, Kevin
Bolls, Paul [1 ]
Myers, Justin
Sternadori, Miglena [2 ]
机构：
[1] Univ Missouri, Sch Journalism, PRIME Lab, Columbia, MO 65211 USA
[2] Univ S Dakota, Vermillion, SD 57069 USA
来源：
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 2009年 / 53卷 / 04期
关键词：
IMAGERY RADIO ADVERTISEMENTS; LIMITED CAPACITY MODEL; TELEVISION-NEWS; AVAILABLE CHOICE; AROUSING CONTENT; MESSAGE; MEMORY; INFORMATION; ATTENTION; VALENCE;
D O I：
10.1080/08838150903333023
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This experiment explored how the writing style of online news, defined as inverted pyramid versus narrative, affects the cognitive processing of accompanying video clips. Forty seven participants read 4 online news stories and viewed the accompanying video clips. Results suggested that reading inverted pyramid stories may require allocation of more cognitive resources to encoding a related video clip. Recognition for story details was more accurate for stories in narrative than inverted pyramid style. Results are discussed in terms of a distinction between cognitive processing involved in ogetting thereo versus obeing thereo during exposure to online news.
引用
收藏
页码：532 / 546
页数：15
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