ONLINE BEHAVIOUR AND PRIVACY DISCLOSURE

The paper investigates the relationship between ethically defective online behaviour and privacy disclosure. The nothing to hide argument is also investigated in this research. We used statistical methods of descriptive statistics and cluster analysis in our research. The results show that respondents are not hiding and protecting their privacy to hide their defective behaviour and not to harm their reputation. The validity of the nothing to hide argument wasn't confirmed. Respondents have other reasons why they protect their privacy than fear of reputation harm, like acceptability of this behaviour by their social group, seeming anonymity or indifference of the audience. As for the unethical behaviour, we found out that pirating digital content is considered acceptable in the online environment. However, students are concerned about their privacy in the online environment.