TESTING THE TRUST DIMENSIONS OF ROMANIAN CONSUMERS IN E-COMMERCE FOR ELECTRONIC AND HOUSEHOLD APPLIANCES

In this paper, we identified and correlated ten factors and five dimensions of Romanian consumer trust in e-commerce platforms from Romania, when purchasing electronic and household appliances. The study carries out an analysis and synthesis of the specialized literature to establish the correct dimensions, in order to test the trust of Romanian consumers in e-commerce platforms, finalizing by designing a dedicated model. To verify this model, a questionnaire was configured, and the data were validated by conceptualizing the nominal logistics model for testing consumers trust, using the nnet package in the "R" software. This study is complementary to four previous models and focuses on identifying the size and dynamics of consumer confidence in e-commerce platforms.