Half a World Away: The Integration and Assimilation of Corporate Social Responsibility, Sustainability, and Sustainable Development in Business School Curricula

In this paper, we review efforts by business school academics to integrate corporate social responsibility, sustainability, and sustainable development in their teaching and coursework. We draw from recent research to describe the challenges and constraints to such integration, as well as the opportunities and potential of such efforts. We then report on the results of a survey of academics in business schools which underscore these challenges and constraints. We conclude with suggestions regarding how individual faculty members, business schools, and the broader field and its institutions can respond to the relative absence of these subjects and their integration in business school curricula. Copyright (C) 2012 John Wiley & Sons, Ltd and ERP Environment.