ASSESSMENT METHOD OF ENVIRONMENTAL CARRYING CAPACITY OF GREEN ECOTOURISM BASED ON TOURISTS' PERCEPTION AND EXPERIENCE

In the past, the evaluation methods of tourism environment carrying capacity usually lacked the consideration of tourists' perception, thus, it reduces the attractiveness of tourism resources. In this paper, we conducted a systematic study on the assessment method of carrying capacity of green eco-tourism environment based on tourists' perception and experience. The results show that the environmental carrying capacity of the method proposed in this paper is consistent with the actual situation. It also verifies the improvement effect of pollution control investment ratio on environmental pollution. By adopting the method proposed in this paper, the amount of pollution is declining, and it even drops to -400DMNL in 2019. This result strongly proves that the research can provide a reliable theoretical basis for the development of ecotourism and promote the sustainable development of tourism.