THE ROLE OF BUSINESS ECONOMICS IN MEASURING AND MANAGING BUSINESS PERFORMANCE

被引：0

作者：

Neumaierova, Inka ^{[1
]}

Neumaier, Ivan ^{[2
]}

机构：

[1] Univ Econ, Fac Business Adm, Nam W Churchilla 4, Prague 13067 3, Czech Republic

[2] Minist Ind & Trade Czech Republ, Prague 11015 1, Czech Republic

来源：

FINANCE AND PERFORMANCE OF FIRMS IN SCIENCE, EDUCATION, AND PRACTICE | 2015年

关键词：

business economics; business performance; holistic view;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

In order to understand the behaviour of businesses it is necessary to link the views of specialist scientific disciplines (management, marketing, finance,.) into a holistic view of a business. The intersections of the individual specialised sciences are examined by business economics. The aim of this article is to consider the importance (role) of business economics in the development of measuring and managing business performance. The new conception is outlined, which meets requirements of the present time.

引用

页码：1036 / 1041

页数：6

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