Qualitative research on family businesses: The relevance and usefulness of the interpretive approach

Family business research has grown over the last decade and there are increasing requests for deeper insights into the nature and workings of these organizations. Currently, family business research is dominated by quantitative research methods. In this article, we argue that these studies should be complemented by a research approach that is more apt to capture the specific complexity and dynamics unique to family businesses. We suggest that the interpretive approach within the broader umbrella of qualitative methods has this potential. The article discusses issues, choices, requirements and implications for family business scholars engaged in interpretive research. We also offer suggestions for bow editors and reviewers can assess interpretative research.