Customers' revisit intention on Penang Boutique Hotel at George Town UNESCO's World Heritage Site: A conceptual paper

被引：0
|
作者：
Goh, Y. N. [1 ]
机构：
[1] Univ Sains Malaysia, Grad Sch Business, Georgetown, Pulau Penang, Malaysia
来源：
RECENT TRENDS IN SOCIAL AND BEHAVIOUR SCIENCES | 2014年
关键词：
PLANNED BEHAVIOR;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
This paper aims to examine factors influencing customers' revisit intention on Penang Boutique Hotel at George Town UNESCO's World Heritage Site. In achieving this, the author has proposed a conceptual framework based on the Theory of Planned Behavior (TPB). Overall image, frequency of past behavior and customer satisfaction were included as suggested by previous studies. This paper would be beneficial to the tourism bodies, hoteliers and the general public as attention to the factors influencing customers' revisit intention on Penang Boutique Hotel at George Town UNESCO's World Heritage Site may provide important information for product development and marketing of this promising sector.
引用
收藏
页码：213 / 216
页数：4
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