Transforming the Springboks: Re-imagining the South African nation through sport

Nation-building occurs not only through the creation of formal institutions, but also through struggles in cultural and symbolic contexts. In apartheid South Africa, the rugby union Springboks both symbolised and institutionalised a racially based form of 'bounded citizenship'. In postapartheid South Africa, the Springboks have emerged as a contested and significant site in the attempt to build a non-racial nation through reconciliation. To explore these contests, we undertook a qualitative thematic analysis of newspaper discourses around the Springboks, reconciliation and nation-building in the contexts of the 1995 and 1999 Rugby World Cups. Our research suggests, first, that the Springboks have been re-imagined in newspaper discourses as a symbol of the non-racial nation-building process in South Africa, especially in 'media events' such as the World Cup. Second, we find that there are significant limitations in translating this symbolism into institutionalised practice, as exemplified by newspaper debates over the place of 'merit' in international team selection processes. We conclude that the media framing of the role of the Springboks in nation-building indicates that unless the re-imagination of the Springboks is accompanied by a transformation in who is selected to represent the team, and symbolically the nation, the Springboks' contribution to South African nation-building will be over.