Research on the Competition Strategy Selection of Fitness Entertainment Market Based on Strategic Thinking

Based on the methods of expert interview, mathematical statistics and document analysis, this paper made the research on the issues of the competition strategy selection of China's fitness entertainment market. Analyzing the influential factors from the factors of production, demand conditions in six areas, made the system analysis on the factors with SWOT analysis method. According to the analysis result, put forward that the macro competition strategic selection of fitness entertainment market competition strategy should emphasize particularly on the growth-type strategy and diversification strategy. At last, from the aspects of individual market, the function of government, management system, this paper put forward the microscopic view of China's fitness entertainment market competition strategy selection.