From text messages to WhatsApp: cultural effects on m-commerce service adoption in the UK and Russia From

被引:1
|
作者
Buehler, Julian [1 ]
Bick, Markus [1 ]
机构
[1] ESCP Europe Business Sch Berlin, Chair Business Informat Syst, Heubnerweg 8-10, D-14059 Berlin, Germany
关键词
mobile commerce; cross-cultural study; UK; Russia; GLOBE study; UTAUT2; smartphones; instant messaging; WhatsApp; short message service; TECHNOLOGY ACCEPTANCE MODEL; SMARTPHONE ADOPTION; INFORMATION-TECHNOLOGY; USER ACCEPTANCE; UNIFIED THEORY; MOBILE; BEHAVIOR; INTELLIGENCE; UTILITARIAN; PERCEPTIONS;
D O I
10.1504/IJMC.2019.100506
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Smartphone's and other mobile devices are omnipresent in many people's daily lives. Penetration of mobile devices has caused a significant increase in m-commerce usage, leading to both new opportunities and new challenges for providers. In this cross-cultural study, we investigate Smartphone usage of people from Russia and the UK to identify differences regarding the adoption of 14 prominent m-commerce services. We follow the empirical approach of Harris et al. (2005) and update it with new service items in four main m-commerce categories. Our theoretical foundation rests on the GLOBE study and the UTAUT2 acceptance model. We found that British m-commerce users, compared to Russians, have significantly higher performance expectations for m-commerce services, especially hedonic services. Social surroundings play a minor role in both countries during the decision-making process.
引用
收藏
页码:441 / 464
页数:24
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