SWOT Analysis of Coastal Sports Tourism

With the rapid development of marine economy, coastal sports tourism has also achieved rapid growth in recent years. However, there are still many deficiencies in the current coastal sports tourism, which urgently needs to be reformed. Based on this, this paper analyzes the opportunities, challenges, advantages and disadvantages of the development of coastal sports tourism by using SWOT method, so as to lay the foundation for the development strategy of coastal sports tourism, and to make scientific and reasonable decision-making judgment, and promote the long-term healthy development of coastal sports tourism industry.