Analysis of Customer Churn Prediction in Telecom Sector Using CART Algorithm

被引:4
|
作者
Rai, Sandeep [1 ]
Khandelwal, Nikita [1 ]
Boghey, Rajesh [1 ]
机构
[1] Technocrats Inst Technol Excellence, Dept Comp Sci & Engn, Bhopal, India
关键词
Classification; Churn prediction; Telecom data; Logistic regression model; Customer retention; CART algorithm;
D O I
10.1007/978-981-15-0029-9_36
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Predicting client churn in telecommunication industries becomes the most significant topic for analysis in recent years. Because its helps in detecting which customer are likely to change or cancel their subscription to a service. Analysis of information that is extracted from telecommunication companies will help to seek out the explanations of client churn and also uses the knowledge to retain the purchasers. Thus, predicting churn is extremely necessary for telecommunication firms to retain their customers. During this paper, we have designed the classification model using call tree, evaluated the performance measures, and compared its performance with logistic regression model.
引用
收藏
页码:457 / 466
页数:10
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