The contribution of the contemporary use of colour and light to the evolution of mankind: A designer's viewpoint

In the recent years there has been an enormous transformation of the western man-made environment in favour of bigger complexity of form, colour and mobility The reasons for this are both sociofinancial (increase of cluster and diversity of population) and cultural (universality, new scientific achievements). It is argued in this paper that colour can play a major role in the maintenance of a degree of environmental stimulation favouring cognitive function, well-being and aesthetic reward. This is possible through the replacement of the "natural selector"-based evolutionary processes by design-based ones, natural selection being impaired by the impossibility of isolation.