Branding, labelling and certification: Geographical and anthropological insights

This article presents a theoretical and conceptual introduction to the special issue dedicat-ed to branding, labelling and certification. The authors present the connections of these qualification instruments with regional development, multiscalarity, and actor networks from a geographical and anthro-pological perspective. The special issue contributes to a better understanding of the interferences and interconnections of various accompanying processes associated with branding, labelling, and certification, such as actors' practises and relationships, social power relations, alternative marketing strategies, long-term impacts on ethical values, and emotional concern.