Meta-Analysis of Cultural Correlation and Product Success

Various companies have implemented cultural innovation in developing successful products. Cultural innovation has been applied to the product development strategy, among others, Nike, Starbucks, Marlboro, and Levi's 501 Europe. Various studies related to the culture of the product development process has been carried out but there has been no specific studies on the contribution of culture to the controlled variable to the success of the product. Cultural engagement on the controlled variable of product development needs to be studied more specifically to aid the decision making process at the product development stage. Therefore, this study will examine the development of a culture based on controlled variables and recommend products that contribute dominant variable in successful product development stage. The method used in this study is a meta-analysis. Meta-analysis study of 25 studies was carried out on 18 articles with a total sample of 67158. The result of this meta-analysis reinforces the general hypothesis that the culture influences the success of the company's products. The interesting thing for further investigation is the influence of cultural factors to the success of product marketing. Further studies on marketing factor to describe the detail of variables in the marketing factor are needed to be able to detect any marketing variables that have a strong correlation between the culture and the success of the product.