Study on Marketing Strategy of Green Textile and Clothing

被引：0
|
作者：
Zu Yidan [1 ]
Feng Aifen [1 ]
Hu Yuliang [1 ]
机构：
[1] Hebei Univ Sci & Technol, Sch Text & Clothing, Shijiazhuang 050018, Peoples R China
来源：
WSM: 2008 INTERNATIONAL WORKSHOP ON STRATEGY AND MARKETING, PROCEEDINGS | 2008年
关键词：
Green textile and clothing; Market investigation; Marketing strategy; Design and exploitation;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Implementing green textile and clothing marketing can enhance enterprises' green competitive power, conduct and fulfill consumers' green demands, while play an active role in maintain human being survival circumstance and health. The consumption market of green textile and clothing was investigated by questionnaire; and the investigated data have been analyzed from the green consuming psychology and behavior of textile and clothing. Based on the results, the marketing strategies have been put forward and theoretical foundation is provided for textile and clothing manufacturers producing and designing green products, developing green market, and implementing green marketing.
引用
收藏
页码：139 / 143
页数：5
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