Determinants of eWOM Effects within Virtual Communities: An Empirical Study

被引：0
|
作者：
Guo Xiaochai [1 ]
Chen Beilei [1 ]
Meng Lijun [1 ]
机构：
[1] Zhejiang Univ, Sch Management, Hangzhou, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF THE TENTH WEST LAKE INTERNATIONAL CONFERENCE ON SMALL & MEDIUM BUSINESS, VOLS I AND II | 2008年
关键词：
Tie strength; Expertise; Site trustworthiness; eWOM effect;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Word of mouth(WOM) communication becomes a major part of online consumer interactions, particularly within the environment of online communities. Nevertheless, there is a lack of empirical research investigating the impact of such communication. The paper aims at investigating the determinants of the eWOM effects within virtual communities. Empirical results show that contrary to offline WOM theory, there is no significantly positive relationships between the online peer-to-peer tie strength and eWOM effects, but site trustworthiness, expertise of receiver and expertise of the recommender have significantly positive influences on eWOM effects.
引用
收藏
页码：513 / 516
页数：4
相关论文
共 50 条
  • [1] Virtual communities in banking: An empirical study
    Kardaras, D
    Karakostas, B
    [J]. BIS 2000, 2000, : 245 - 254
  • [2] Determinants of success for online communities: an empirical study
    Lin, Hsiu-Fen
    Lee, Gwo-Guang
    [J]. BEHAVIOUR & INFORMATION TECHNOLOGY, 2006, 25 (06) : 479 - 488
  • [3] Empirical study of consumer participation motivation in value cocreation within cultural and creative virtual brand communities
    Chen, Longshan
    Yuan, Leping
    Zhu, Zhangxiang
    [J]. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2021, 33 (07) : 1630 - 1647
  • [4] Are you ready for knowledge sharing? An empirical study of virtual communities
    Hung, Shiu-Wan
    Cheng, Min-Jhih
    [J]. COMPUTERS & EDUCATION, 2013, 62 : 8 - 17
  • [5] The effect of commitment on knowledge sharing: An empirical study of virtual communities
    Luo, Chuan
    Lan, Yao
    Luo, Xin
    Li, Han
    [J]. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 2021, 163
  • [6] BRAND LOVE, EWOM AND RELATIONSHIP MARKETING: AN EMPIRICAL STUDY
    Moreira, Joana
    Rua, Orlando Lima
    [J]. 13TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS THEORY AND PRACTICE ACROSS INDUSTRIES AND MARKETS, 2020, : 759 - 772
  • [7] An Empirical Study of Knowledge Sharing Intention within Virtual Teams
    Xue, Yajiong
    Liang, Huigang
    Hauser, Richard
    O'Hara, Margaret
    [J]. INTERNATIONAL JOURNAL OF KNOWLEDGE MANAGEMENT, 2012, 8 (03) : 47 - 61
  • [8] An empirical study of what drives users to share knowledge in virtual communities
    Ye, Shun
    Chen, Huaping
    Jin, Xiaoling
    [J]. KNOWLEDGE SCIENCE, ENGINEERING AND MANAGEMENT, 2006, 4092 : 563 - 575
  • [9] The role of online and offline features in sustaining virtual communities: an empirical study
    Lin, Hsiu-Fen
    [J]. INTERNET RESEARCH, 2007, 17 (02) : 119 - 138
  • [10] The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes
    Hung, Kineta H.
    Li, Stella Yiyan
    [J]. JOURNAL OF ADVERTISING RESEARCH, 2007, 47 (04) : 485 - 495
12345