Globalization of Sport: An Inconvenient Truth

The purpose of the 2009 Earle F. Zeigler Lecture was to highlight some of the issues involved in the globalization of sport that affect the field of sport management. In particular, four issues were presented: a division of labor undertaken oil an international scale where transnational corporations are drawing on developing countries' work forces to manufacture sportswear and sport equipment; the increasing flow of athletes where country of birth and origin are no longer a limitation on where an athlete plays and competes; the increased involvement of global media conglomerates in sport; and the impact of sport oil the environment. The impact and inconvenient truths of these issues oil sport management were addressed.