At present, the money supply is far from meeting the demand of the majority of rural economic development, especially the rural financial product innovation lagging behind in the financial needs of the rural diversified development in China. There are also many defects and shortcomings in the Non-formal Private Finance. The rural financial organization should proceed from dealing with the relationship between the private financial and government, the formal as well as non-formal financial. Only a combination of folk finance their own advantages, continued reform and innovation of financial products in rural areas, can the rural financial organization guide and standardize the development of private finance. And at the same time they can lead the positive role in the private financial activities potentially.