Challenges of business media

被引：4
|
作者：
Dorai, C [1 ]
Kienzle, M [1 ]
机构：
[1] IBM Corp, Thomas J Watson Res Ctr, Yorktown Hts, NY 10598 USA
来源：
IEEE MULTIMEDIA | 2004年 / 11卷 / 04期
关键词：
D O I：
10.1109/MMUL.2004.22
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
Business media, also known as rich media, perform three critical tasks such as adding rich detail to the description of products or services, aiding as recorded evidence of the real world in data analysis and reasoning, and helping computational tools become better adapted for human use. Currently, business owners and managers are starting to view business media as assets. This is because digital media can help them enhance their employee and customer communications, improve the effectiveness and efficiency of business processes, and create new business and revenue opportunities.
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页码：18 / 21
页数：4
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