Effects of exposure to cigarette advertisements on adolescents' attitudes toward smoking

One hundred seventy-eight adolescents viewed a magazine that either contained or did not contain 4 cigarette advertisements, Adolescents who have tried smoking reported more positive attitudes toward smoking. Of the adolescents who have tried smoking, those in the cigarette-advertisement-present condition expressed more positive attitudes toward smoking than did those in the cigarette-advertisement-absent condition. Consistent with the prediction that adolescents who have tried (vs. never tried) smoking would attend more to cigarette advertisements, adolescents in the cigarette-advertisement-present condition who have tried (vs. never tried) smoking correctly recognized more cigarette advertisements. Taken together, these results suggest that adolescents who have tried smoking are attending to cigarette advertisements and are impacted by cigarette advertisements; specifically, cigarette advertisements bolster these adolescents' attitudes toward smoking.