Evidential Reasoning Approach for Risk Assessment in Electronic Commerce

This study applies an evidential reasoning (ER) approach for risk evaluation in EC development. The evidential reasoning (ER) methodology is used to model the uncertainties inherent in EC risk evaluation and to aggregate the assessments of EC risk elements and components. At last, an example is solved to illustrate the effectiveness and feasibility of the suggested model. The empirical study has demonstrated how the approach can be used for the risk evaluation in EC development.