Is Sustainable Mass Customization an Oxymoron? An Empirical Study to Analyze the Environmental Impacts of a MC Business Model

被引：7

作者：

Pourabdollahian, Golboo ^{[1
]}

Taisch, Marco ^{[1
]}

Piller, Frank T. ^{[2
]}

机构：

[1] Politecn Milan, Piazza Leonardo Da Vinci 32, I-20133 Milan, Italy

[2] Rhein Westfal TH Aachen, D-52056 Aachen, Germany

来源：

PROCEEDINGS OF THE 7TH WORLD CONFERENCE ON MASS CUSTOMIZATION, PERSONALIZATION, AND CO-CREATION (MCPC 2014) - TWENTY YEARS OF MASS CUSTOMIZATION - TOWARDS NEW FRONTIERS | 2014年

关键词：

Mass customization; Sustainability; Business model;

D O I：

10.1007/978-3-319-04271-8_26

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

For about two decades, mass customization (MC) is considered as a proper business model for the markets characterized by heterogeneous needs of customers. It can be considered as a win-win strategy that benefits both customers and companies. However, when it comes to environmental impacts of MC, things are less clear and more challenging. This paper aims at investigating how a MC business model performs in terms of environmental sustainability based on an empirical analysis.

引用

页码：301 / 310

页数：10

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