Consumer Usage Patterns Of the Major Retail Banks In The Czech Republic

被引：0
|
作者：
Soukal, Ivan [1 ]
Draessler, Jan [2 ]
机构：
[1] Univ Hradec Kralove, Fac Informat & Management, Dept Econ, Hradec Kralove, Czech Republic
[2] Univ Hradec Kralove, Fac Informat & Management, Dept Quantitat Methods, Hradec Kralove, Czech Republic
来源：
VISION 2020: INNOVATION MANAGEMENT, DEVELOPMENT SUSTAINABILITY, AND COMPETITIVE ECONOMIC GROWTH, 2016, VOLS I - VII | 2016年
关键词：
retail core banking services; cluster analysis; consumer;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Paper deals with the subject of retail core banking services in the Czech Republic. The dataset of primary data containing more than 16.500 records of individual payment account usage was segmented. Two-step cluster analysis was performed resulting in three cluster solution o progressive, conservative and overdraft-user profile. Our explorative analysis opens possibilities for further research regarding the major banks in the Czech Republic.
引用
收藏
页码：2399 / 2402
页数：4
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